In this photo series, Amina Steiner juxtaposes images of unusual foods with images of extraordinary people in order to question our perception and consumer behaviour in an artistic way. The project is complemented by a photo series of body- and foodstudies as well as a project video that once again shows the uniqueness of being ’special‘.
The project consciously follows an aesthetically appealing pictorial language, since the artist is convinced that disgust and shock usually evoke a feeling of helplessness and rigidity, while „appealing images“ are more likely to evoke positive feelings and thus one’s own drive for action.
The body/vegetable juxtapositions formed the central part of the exhibition showcasing different areas of social prejudices and norms referring to both foods and human bodies. Some sujets were created to provoke a very obvious connection, some had the intention to be more subtle and leave room for interpretation by the viewer.
The body studies took a deeper look at the personal and emotional aspects of societal norms and resulting discrimination. It is a very pure and unbiased look on four different persons sharing their stories through their facial expressions. Acceptence, pain, sadness and truthfulness.
The food studies resulted out of various market visits in order to showcase the natural diversity of our foods. The foods are blurred in color with the background. The viewer is thus forced to look closely instead of taking just a small glimpse.
What happens if you invite people to a safe space and allow them to freely tell their story? This video invited some of the project’s models to tell their stories and views on prejudices and exclusion from very different angles and experiences.
The video was created by Nicola Von Leffern (regie and cut) and Jakob Carl Sauer (color grading)
‚GROWN this way‘ was exhibited at Vienna Design Week 2019. Find some impressions of the exhibition and additional events below.