Every day, tons of foods are destroyed because they do not comply with societal standards. And every day people are judged and condemned because they do not live up to certain ideals. But what is normal? What is different? And when did we allow ourselves the give away the freedom to answer these questions ourselves?
Society’s attitude towards deviations from the norm is merciless. And we are part of that society. And precisely because this is the case, we have the opportunity to change it from within. But first, we have to recognize again the beauty and uniqueness that constitutes „being different“.
In this photo series, Amina Stella Steiner juxtaposes images of unusual foods with images of extraordinary people in order to question our perception and consumer behavior in an artistic way. The project is complemented by a photo series of body – and foodstudies as well as a project video that once again shows the uniqueness of being ’special‘.
The project exhibits at Vienna Design Week from 26.09 – 07.10.2019 at the festival head quater (Julius-Tandler-Platz 3)
Concept, photography and execution: Amina Stella Steiner
Video and cut: Nicola Von Leffern
Graphic Design: Katja Sabando
Models and interviewees
Bianca Rosemarie, Manuel Neumann, Aaron Brown Näckler, Alexandra Haselwander, Marcel Antonius Dalichau, Mahir Jamal, Martina Pauli, Vera-Sophie Horwarth, Nicola Von Leffern, Serena Madushani, Hassan Mamorafshord, Bianca Kübler
THE MIND BEHIND
Amina Stella Steiner
Amina Steiner is an aspiring young creative, photographer and online marketing consultant. Combining her two biggest passions – sustainability and creativity – she aims to create positive change within a project and for society. The photo series GROWN this way at Vienna Design Week is her debut into the offline art-world.